Fútbol is life amigos! Coca Cola posted on her social media during the FIFA World Cup Trophy Tour, which it started in México and ended in New York. As part of this week’s New York City stop, Coca Cola welcomed kids from City in the Community, NYCFC’s foundation, to the American Museum of Natural History for a once-in-a-lifetime chance to see the FIFA World Cup Original Trophy up close and meet FIFA legend Bastian Schweinsteiger. “You are the best Basti!” commented a fan. “Fútbol is always life!”, added someone else.
But beyond the trophy’s shine, Coca-Cola is focused on creating real opportunities for young people off the field through FC Academy – a completely free educational platform designed to help students explore careers within the soccer ecosystem.
What is the FC Academy?
Trophy Tour
Developed in collaboration with youth organizations like Boys & Girls Clubs of America, Best Buddies International, Special Olypmics, National CARES Mentoring Movement, Girls Inc. in the United States, and The King’s Trust Canada, FC Academy offers a flexible, module-based curriculum covering.
The professors are real experts: executives from Coca-Cola and other companies, former professional players, and current media personalities.
The impact is already real:
Since launching in December 2025, FC Academy has already generated more than 28,000 site visits and 8,500 completed courses, plus additional impact through community programs, referee certifications, and Trophy Tour activations.
How to participate?
Young people 13 and older can sign up for free in advance at their own pace. It’s a concrete opportunity for our kids to explore careers they might not have even known existed – and it all starts with a love for soccer.
For more information about FC Academy, visit Coca-Cola’s official site or contact participating youth organizations in your community.
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