What You Get with the $100/Month ChatGPT Pro Tier

The new $100 per month ChatGPT Pro tier focuses on expanding access to Codex, OpenAI’s AI-powered coding assistant. According to OpenAI’s announcement, this plan is designed for users who need more intensive, sustained coding sessions and higher usage limits.

Key benefits include:

Five times more Codex usage compared to the $20/month Plus plan.

Priority access to Codex for longer, high-effort coding tasks.

Faster response times and improved performance during peak hours.

An upgrade path between the $20 Plus plan and the $200/month top-tier Pro plan, offering flexibility for developers with heavier workloads.

This tier is aimed at professional developers, engineers, and teams who rely on AI coding tools for daily, large-scale projects and need consistent, high-capacity access to Codex.

OpenAI

According to a report from Axios, OpenAI — the creator of ChatGPT — is projected to earn $2.5 billion in advertising revenue this year, with expectations soaring to $100 billion by 2030. The figures come from recent investor presentations, a source familiar with the matter told the outlet.

OpenAI reportedly informed investors that ad revenue could climb to $11 billion in 2027, $25 billion in 2028, and $53 billion in 2029. These projections are based on the assumption that the company’s products will attract around 2.75 billion weekly users by 2030.

Who Can Benefit from OpenAI’s Projected Growth in Advertising Revenue

The average user who uses ChatGPT to write emails, create summaries, look for ideas, or generate casual content won’t come close to hitting the limits of the $20 Plus plan, so paying $100 a month would be overspending without fully using its potential.

However, there’s an intermediate group that could benefit: journalists, content creators, marketers, or consultants who use AI daily as part of their workflow and already feel that the $20 plan is too limited. If you fall into that group and access to exclusive models or higher limits truly impacts your productivity, upgrading to the $100 plan could make sense.

The following group can benefit from OpenAI

1. Investors and Shareholders – Those with financial stakes in OpenAI or its partners could see significant returns if the company meets its ambitious revenue targets.
2. Advertisers and Brands – As OpenAI integrates advertising into its products, marketers will gain access to vast audiences using ChatGPT and related tools, opening new channels for targeted, AI-driven campaigns.
3. Developers and AI Partners – Companies building on OpenAI’s platform may benefit from increased funding, improved infrastructure, and expanded user bases as the ecosystem grows.
4. Enterprise Clients – Businesses using OpenAI’s technology for automation, customer service, or analytics could gain from enhanced product capabilities funded by rising ad revenue.
5. Consumers – End users may experience more advanced, personalized, and accessible AI tools as OpenAI reinvests its revenue into research and product development.

In summary, the new $100-per-month ChatGPT Pro is a smart move by OpenAI to capture that group of users who were stuck between the Plus and the original Pro plans. It makes a lot of sense for developers and technical users, but for most people, the $20 plan remains more than enough — for now.

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