ViX Launched ViX MicrO: Micro Drama for the Digital Audience

ViX launches new project to conquer the digital audience. The Spanish-language streaming service ViX launched ViX MicrO in Miami, a platform of original micro-content in a vertical format designed for digital audiences who consume short stories on mobile devices.

ViX MicrO offers scripted stories with episodes of approximately one minute and seasons of around 60 chapters, designed for continuous viewing on mobile phones. During the presentation, Rafael Urbina explained that the project aims to adapt the traditional Spanish television melodrama genre to new digital consumption habits.

The launch took place at Univision’s Miami studios during an event that brought together talent from productions, press, content creators, and industry executives. The experience included activations inspired by some of the series available on the platform, where attendees could tour themed sets and create social media content alongside the actors.

Image Source: Elaine Haro - Televisa Univision

Among the attendees were actors Rocío Banquells, Elaine Haro, and Raúl Coronado, who are part of some of the platform’s most successful productions: “La venganza de las tóxicos” (The Revenge of the Toxic Ones), “Mi Herencia Huele a Pobre” (My Inheritance Smells Poor), and “El Regreso de la Heredera Fugitiva” (The Return of the Fugitive Heiress), respectively.

Image Source: Raúl Coronado -Televisa Univision

ViX Micro has already produced more than 80 microseries

The platform debuted in July 2025 and, according to company data, has produced more than 80 microseries, accumulating over 900 million views on social media, with 6 million users connecting daily and 80 million minutes watched in 2025.

Among the available titles are El Regreso de la Heredera Fugitiva, Mi Herencia Huele a Pobre y Acábame, the last one reached four million views in its first week.

The trailers and the first five episodes are published on Instagram, TikTok, Facebook, and YouTube, while the complete story is available within the ViX app

Is it free for users?

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The platform operates under an AVOD (advertising-supported video on demand) model and is free for users.
The event also brought together content creators such as Verónica Schneider, Isra del Corcho, Ari Global, and Mary Palettes Maky, who participated in the activations and shared content from the launch on their social media channels.

ViX seeks to expand its content offerings and explore narrative formats designed for rapid consumption on digital platforms.

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